If you are a comic book writer, you’re obviously in the right place, but what about science fiction and fantasy authors? Can you have success as a vendor at Comic Cons? My experience says yes. But purchasing a table and showing up won’t be enough for a successful weekend. Here are a few tips for getting the most out of your Comic Con experience:
- Create an eye-catching display. You’ll have a good-sized table, so be sure to make it appealing. Put out a bowl of candy. Give away bookmarks. Set up a banner behind you.
- Interact with the crowd. I attended Cons before I was ever a vendor at one, so I love the energy and enthusiasm of the crowd, and I’m a fan myself. It was easy to talk to the people who stopped by. But I didn’t just wait for them to stop, I stood behind my table, smiled, and said hello to just about everyone. I complimented costumes and asked people if they were having fun. Be approachable.
- BUT, don’t annoy people with hard sell tactics. I engaged with people as they walked by. I didn’t talk about my books unless someone asked me directly.
- Have a quick, enticing pitch ready when they do ask. My nineteen-year old son was my table buddy at Boston Comic Con last summer. When he heard me stumbling over my book description to the first few interested people, he said, “Mom, that was terrible. You have got to do better.” We practiced and refined for a few minutes until I had a couple of sentences that captured the essence of the story. Think log line but with a more conversational tone.
- Use the opportunity to build your mailing list. Have a clipboard with a sign-up sheet for people to leave their names and email addresses. I send out a weekly, very brief communication to my mailing list called “Monday Musings.” Mailing lists are a powerful tool for an author and Cons are a great place to add names. I find that because I’ve met and spoken to these people, they are less likely to unsubscribe, and often will respond to my mailings with personal notes.
- Be ready to make sales. Have a cash box with change, and make sure your credit card reader is functioning. Keep a supply of extra pens or markers easily accessible for signing your books.
- Network! Selling books isn’t the only opportunity at Cons. Make new friends. I left every Con with at least one interview booked, stacks of business cards in my bag, and a nice bump in my social media following. And ‘BarCon’ is a thing! Find out where people are congregating after hours and join the fun.
- Take care of yourself. Cons are fun, but exhausting. Have a bottle of water, some power bars and snacks with you. Wear comfortable shoes.
- To cosplay or not to cosplay? I choose not to when I’m a vendor. Generally, I break out my Rebel Alliance or Starfleet Academy t-shirts, but I don’t wear a costume. A friend of mine is a fantasy author who writes about deadly mermaids. She rocks ‘aquatic chic’ like nobody’s business at Cons. It totally works for her. But my books don’t easily lend themselves to a costume, and I don’t want my attire to be the focus of conversations. Ask yourself if a costume will help or hinder you.
- Take Monday off. If possible, give yourself some downtime after a Con. The days are long, and sometimes the nights are even longer! I’m a disaster after a weekend on my feet, and I plan an easy day when I come home.
As a sci-fi/fantasy writer, I feel right at home at Comic Cons, and I’m as excited to be there as any of the attendees. Enjoy the experience and energy, and most importantly have fun!