Mailing Lists 101: Our Most Important Marketing Tool

Mailing Lists 101: Our Most Important Marketing Tool

It is without a doubt that an author’s mailing list is one of the most important marketing tools at our disposal. It has the ability to connect fans to authors, provide new insight into the author’s world and allow fans to learn more about their literary crushes. The upsides are plentiful, and because of that, we will be spending several videos on how to begin, cultivate, grow, manage and connect with your subscribers.

If you are looking for a service to help grow your mailing list, there are many out there, however, for the sake of this series we will be using Mailerlite. I have used several but without a doubt, Mailerlite has provided me the most straight-forward user experience and saved me countless hours while managing my lists.

Your homework after this video? Start your first mailing list. Reach out to your friends and family and ask if they would like to join. Send out some Facebook posts and Tweets. Within a week, you’ll have your first fifty fans. Don’t worry if you only get one or two, we’ll be continuing this series with methods to help you grow, expand, and manage that list. Ultimately, we want your mailing list making sales and growing your fanbase!

2 thoughts on “Mailing Lists 101: Our Most Important Marketing Tool

  1. So, I listened to the entire video – and if you know my antipathy to being talked at that’s a big deal! – and I have a question or three.

    I have a private mailing list that lives on my server. It’s set up just like any of the commercial ones: double opt in, etc.

    So when someone takes part in an instafreebie/bookfunnel giveaway and they agree to get emails from you/be subscribed to your list in return for a book, how to you handle those subscribers?

    Do you send them an invitation to subscribe (double opt in) or do you simply bypass that and subscribe them?

    I can see both ways. I don’t want to annoy the new subscriber, but I also don’t want to run afoul of antispam rules.

    1. I think the answer is “yes” to both sides of the conversation. I do not do double opt-in at the moment for my Instafreebie. So once they subscribe I fully expect my unsubscribe rate to be astronomical! If I keep 20% then I’m a happy camper. I also do not add any IF emails to my master list. First they have to go through a drip campaign of 3 emails and open all of them over the course of a month before I’ll add them to the big list. This means my master list is like gold with open rates in the 80+% and with an unsubscribe rate of under 1%.

      I would split your list (which is time and effort I know.) Put all your new subscribers into a drip campaign that requires them to open or click in an email. If they do, then move them to the master list. If they do not, put them in the “eh, maybe I’ll use them for new releases” list. This way you keep a strong active and healthy list that helps you as well.

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